What is HD Radio?
HD Radio represents the next generation in AM and FM broadcast technology. HD Radio is the pure digital transmission medium that greatly improves the sound quality of Radio broadcasts, virtually eliminates static, hiss, pops and fades; upgrades the data display capabilities on receivers and opens up the opportunity for multicasting: broadcasting multiple high-quality channels on each frequency.
What are the benefits to the listener?
HD Radio allows today's Radio listener -- representing over 250 million people -- to continue listening to current analog broadcasts while enjoying the features of digital broadcasts. They'll be able to drive around your market -- behind buildings, inside parking lots, through rugged terrain -- without hearing interference and static that they might experience now. AM broadcasts will sound as good as today's FM stereo broadcasts, and FM will sound like CDs. They'll also have access to additional format choices when stations begin multicasting.
How does HD Radio work?
HD Radio stations transmit a data stream within the same licensed bandwidth used to transmit their analog broadcasts. This data stream contains the programming for the station, data for the receiver display and any additional multicast programming.
1. Stations will bundle the analog and digital signals with data: weather, traffic, artist name, song title, name of the talk show host, etc. Note that the data stream presents exciting opportunities for sales tie-ins.
2. The digital signal is simultaneously transmitted along with your analog signal.
3. Important to note: Your listeners use their current antenna to receive both your analog signal and your digital HD Radio signal.
4. HD Radio receivers already on the market are designed to sort through reflected (multipath) signals with crystal clear reception.
5. Important to note: The simultaneous transmission of analog and digital is compatible with today's radios and new digital HD Radio receivers.
Do I need a new receiver in order to enjoy HD Radio broadcasts?
Yes, you'll need an HD Radio receiver to enjoy HD Radio broadcasts. This receiver will be able to pull in Radio stations broadcasting in digital and analog, and it can display text data sent by the station. A number of high-profile receiver manufacturers have committed to launching HD Radio receivers in 2005, including ADA , Alpine, Boston Acoustics, Day Sequerra, JVC, Kenwood, Panasonic, Polk Audio, Radiosophy, Rotel and Sany
When will we start seeing HD Radio receivers in stores?
Aftermarket receivers for your car are available now. A greater variety of in-dash receivers as well as the introduction of home and tabletop receivers will be available summer of 2005.
When will we start seeing HD Radios in cars?
Consumers can install an aftermarket HD Radio now. Radios made by Automotive manufacturers will make their appearance beginning in 2005.
Does HD Radio increase a station's coverage area?
HD Radio does not increase a station's coverage area but it does greatly improve its reception characteristics within its coverage area. Distortion, static and hiss are virtually eliminated with HD Radio.
How many stations are broadcasting in HD Radio?
Nearly 2,500 of the nation's stations are licensed to broadcast in HD Radio. As of May 2005, over 300 stations are broadcasting in HD Radio. To see which stations are now broadcasting HD Radio click here .
How does HD Radio sound compared to other digital technologies such as MP3 players or satellite radio?
HD Radio uses the latest data technologies to provide audio quality that is superior to MP3 players or satellite radio. Bit for bit, HD Radio sounds twice as good as MP3 or satellite.
